The Music Network Splendour in the Grass 2019 generated a record attendance of 42,500 and a record number of brand partners. 155-178. 27 No. 52 No. Talking about the evolution of the festival field, Kinnunen and others (2019a) argue that Nordic festivals have moved from many kinds of voluntary-based productions to more professional, business-oriented productions (see also Amberla, 2013). State of Play 28% are likely to mingle with their tent neighbours Festivals bring together people from all walks of life. 23-38. Feel free to contact us anytime using our contact form or visit our FAQ page. Total concert attendance remained level at 24.9m while festival-going soared, up 23% year-on-year to 4.9m people. [3] They were ready and willing to invest in festivals as an essential part of their lifestyle. The purpose of the present study was to find out how festival fandom and career development were involved in frequent music festival attendance. Music festival attendance might also be a vehicle for various types of fandom developing one's self-image and offering a shared in-group identity. You need a Statista Account for unlimited access. Third, the participation motive might be the fan interest towards music festivals in general, to experience festival communitas whose members are more open to participate in collective actions and shared enjoyment than in normal circumstances (Kinnunen, 2018, p. 106), thus fulfilling social and hedonistic needs and aims. Festivarian code (Gardner, 2004), a positive state of mind and respect for other participants, facilitates communality and everyone's enjoyment at the event. Harvey, L. (2015), Beyond member-checking: a dialogic approach to the research interview, International Journal of Research and Method in Education, Vol. To use individual functions (e.g., mark statistics as favourites, set Future research should focus on a specific musical genre, going deeper into the festival career that combines two types of fandom: for festivals and a musical genre. Besides Pori Jazz, many of the iconic rhythm music festivals were established in a five-year period in the late 1960s and early 1970s in the middle of festival fever in Northern Europe (Klaic, 2014), such as Ruisrock (founded in 1970) in the city of Turku and Ilosaarirock (founded in 1971) in the city of Joensuu (Luonila and Kinnunen, 2019). Attachment includes a stronger, deeper and stable relationship with the fan interest, and allegiance demonstrates commitment and loyalty. 6, pp. Larsen et al. (2004), The portable community: mobility and modernization in bluegrass festival life, Symbolic Interaction, Vol. Career studies, on the other hand, concentrate heavily on sports events. Advance tickets for 2019s Coachella sold out in about two-and-a-half hours, an hour faster than they sold out in the year prior, the Palm Springs Desert Sun reported. As streaming becomes one of the most popular ways to listen to music, sales of tickets and merchandise make up the bulk of fans expenditures on music. Currently, you are using a shared account. (2020), Ironic festival brand co-creation, Journal of Business Research, Vol. 211-220. Sofia, on the other hand, set targets for her festival attendance. daily and featuring the latest statistics from the media, Learn more about how Statista can support your business. Qualitative analysis was executed using thematic analysis (Braun and Clarke, 2006) for the interviews transcribed, since it was suited for analyzing those themes in more detail that were derived from literature of fandom and career development: motives and practices (social practices, skills and knowledge development, and appropriate behavior). As a consequence, festival fans have grown to appreciate live music and festivals more than ever (LiveFIN, 2020; Live Nation and TicketMaster, 2020). The relationship with music was stronger for frequent than casual festivalgoers in the following items: Music is one of the most important things in my life, I actively search for new music that interests me, I actively recommend artists, pieces and albums to my friends, I usually listen to music concentrating and burying myself in it,, Making and playing music is one of the most important things in my life and I usually listen to music with friends, acquaintances and like-minded people.. trailer <]/Prev 281698>> startxref 0 %%EOF 145 0 obj <>stream : A Record-Linkage Analysis of University Faculty Online Survey Response Behavior, Amateurs, Professionals, and Serious Leisure, Finnish Composers' Copyright Society Teosto, The social rhythm of the rock music festival, This Woman's Work: Kate Bush, Female Fans and Practices of Distinction, From Glyndebourne to Glastonbury: The Impact of British Music Festivals, Arts and Humanities Research Council/University of East Anglia, Emotion, memory and re-collective value: shared festival experiences, International Journal of Contemporary Hospitality Management. Reysen, S., Plante, C. and Chadborn, D. (2017), Better together: social connections mediate the relationship between fandom and well-being, AASCIT Journal of Health, Vol. Frequent festivalgoers' knowledge and skills development comprised planning, self-control and using accumulated knowledge about festivals. 18 No. On the business side, music festivals have become more streamlined and shaped by the advent of big music promoters over the last decade. Summerfests 2019 roster included Lionel Richie, The Killers, Jennifer Lopez, Billie Eilish, Lil Wayne, Snoop Dogg and The Nationala diverse enough group that does not rely on one genre or type of artist. 19 No. hb``` You can only download this statistic as a Premium user. Directly accessible data for 170 industries from 50 countries and over 1 million facts: Get quick analyses with our professional research service. Live music industry revenue in the U.S. 2012-2021, Live music industry revenue in the U.S. by source 2012-2021, Concert ticket sales revenue in North America 1990-2017, Popularity of major festivals in the U.S. 2016, Music festival attendance in Canada in 2015 and 2016, Live music events attendance in the U.S. 2018, by event type, Consumer music spend in the U.S. 2016, by type, Consumer music spending share in Canada 2015-2016, by type, Music listening frequency among gamers in the U.S. 2016, Preferred music genres among U.S. teenage internet users as of August 2012, Compound annual growth rate of global music revenue 2016-2021, by category, Facebook: quarterly number of MAU (monthly active users) worldwide 2008-2022, Quarterly smartphone market share worldwide by vendor 2009-2022, Number of apps available in leading app stores Q3 2022. Instead, as the participation frequency increases, skills and knowledge about the characteristics and practices of festival attendance and music festivals will increase accordingly. 8 No. If you are an admin, please authenticate by logging in again. Thus, fans' performance (Duffett, 2013, p. 28) was part of the festival product, their behavior improved the product and consciously co-created the positive festival atmosphere. Frequent festival attendance is a leisure career (contrary to a work career) that can be developed, consciously or unconsciously. 64-83. 2, pp. Fandom, on the other hand, might be developed through increased consumption or vice versa; increased consumption and career development might emerge because of fandom (Lexhagen et al., 2019; Mackellar, 2009). Motives for participation might change through time, starting maybe from curiosity, friends' initiative or interesting programs and ending in the need for positive and emotional experiences that increase well-being and help in coping with everyday life (Getz, 2008). The consumption of live music has increased both in Finland (OSF, 2018; Teosto, 2018) and internationally (Pitts and Burland, 2013). Festivals in the UK industry statistics Biggest companies in the Festivals industry in the UK statistic alerts) please log in with your personal account. Statista assumes no 1, pp. To download a report, please enter your email below. 0000002158 00000 n Now we see them each summer at events in Finland. Furthermore, being able to control one's own alcohol consumption meant that the festivalgoer was able to see the performances, and not to miss them as Pekka illustrated: Sometimes it happened that an evening was kind of totally blacked out since you had drunk so much that you didnt remember anything of the evening's program, but nowadays it is fortunately really rare. 3, pp. Creative marketing strategist, vintage dance specialist, and award-winning speaker, Kristin Light has split her multi-decade eclectic career between the boardroom and the ballroom.<br><br>Co-founder of Refvik & Light Productions, her boldly simplistic marketing strategy launched the event company from literal rubble to multi-six-figure revenue in its first full year. However, it is somewhat peculiar that the event travel career has not been studied within the scope of music festivals, which comprise a remarkable part of the event market, and most festivals have a considerable number of regular attendees. Campers organized activities like football and frisbee and all kinds of drinking games (Pekka), which made socializing and getting to know each other easier. Studies on career development show that devotion to a specific leisure activity involving frequent event attendance modifies future behavior in motives, preferences and patterns, intending to fulfil needs that have been changed through accumulated experience ( Getz, 2007, 2008 ). Even more surprising, this means more people go to at least one U.S. music festival each year than the number of Americans who die each year. Gardner, R.O. (2000), A model of serious leisure identification: the case of football fandom, Leisure Studies, Vol. The lineup was headlined by Dashboard Confessional and G. Love & Special Sauce, and included Big Head Todd and the Monsters, Serena Ryder, Army Navy and The Appleseed Cast. 693-711. Their organizational capacity helps to manage ticketing and other factors that come into play in organizing a festival. 128-147. https://doi.org/10.1108/IJEFM-08-2020-0050, Copyright 2021, Maarit Kinnunen, Antti Honkanen and Mervi Luonila, Published by Emerald Publishing Limited. Get full access to all features within our Business Solutions. (2019a), Segmentation of music festival attendees, Scandinavian Journal of Hospitality and Tourism, Vol. (2010), The event-tourist career trajectory: a study of high-involvement amateur distance runners, Scandinavian Journal of Hospitality and Tourism, Vol. Kinnunen et al., 2020). For instance, the three-day Ruisrock festival had 105,000 visits in 2018. Frequent festivalgoers were open for social interaction to nurture the sense of community and belonging (see Social practices). Are you interested in testing our business solutions? Maslow, A.H. (1954), Motivation and Personality, Harper & Row, New York, NY. Li, X. and Petrick, J.F. %PDF-1.7 % Firstly, in line with the main theoretical contribution of the study, by being sociable, friendly and skilled attendees, frequent festivalgoers might be positioned as members of the festival communitas who create a festival experience and atmosphere by participating in collective actions and shared enjoyment. Getz, D. (2008), Event tourism: definition, evolution, and research, Tourism Management, Vol. This bulletin provides an overview of the demographic profiles, patterns of festival attendance and drug use, policing experiences and help-seeking behaviours of 5,155 Australian music festival attendees surveyed in late 2018. ", Elevent, Share of attendees at selected leading festivals and events in Canada as of December 2019 Statista, https://www.statista.com/statistics/1139010/festival-and-events-attendance-canada/ (last visited March 01, 2023), Share of attendees at selected leading festivals and events in Canada as of December 2019 [Graph], Elevent, July 10, 2020. (2001), The psychological continuum model: a conceptual framework for understanding an individual's psychological connection to sport, Sport Management Review, Vol. The highest attendance rates were at Cinemas and drive-ins (66.8%), Live music concerts and performances (38.2%) and Libraries and archives (30.9%). Which topics are covered by the "Chart of the Day"? Use of this site constitutes acceptance of our, Digital and Barroso, J. 164-181. 19 No. 278-299. Overview and forecasts on trending topics, Industry and market insights and forecasts, Key figures and rankings about companies and products, Consumer and brand insights and preferences in various industries, Detailed information about political and social topics, All key figures about countries and regions, Market forecast and expert KPIs for 600+ segments in 150+ countries, Insights on consumer attitudes and behavior worldwide, Business information on 60m+ public and private companies, Detailed information for 35,000+ online stores and marketplaces. 7-20. Lamont, M., Kennelly, M. and Wilson, E. (2012), Competing priorities as constraints in event travel careers, Tourism Management, Vol. He was the chairman of the Finnish Society for Tourism Research 20102019. For instance, the fans of heavy metal music tend to be very loyal metal festival attendees due to the music and like-minded participants (Kinnunen et al., 2019a), nurturing genre-based music tourism (Lashua et al., 2014). Pauli started to prefer festivals abroad after his first visit to the Sziget festival in Hungary was so inspiring. Chart. Please do not hesitate to contact me. Free access. However, there were approximately 50,000 individuals participating in the festival since the same people attended the festival for several days. Both quantitative and qualitative analysis attested that frequent festivalgoers were heavy users of live music. The 1969 festival known as Woodstock took place from Aug. 15-18 in Bethel, New York, and would've been the biggest disaster in music festival history if not for the fabled musical performances and the harmonious spirit of the attendees. Directly accessible data for 170 industries from 50 countries and over 1 million facts: Get quick analyses with our professional research service. D.Soc.Sc Maarit Kinnunen is a freelance festival researcher. 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